By OUTSOURCING Your Sales & Marketing Department You Will...
Have a Proven, Structured Sales & Marketing System that Increases Revenue,
Strengthens Relationships & Generates More of the Right Kind of Business Month after Month
Adopt a clear, consistent, and results-driven approach that delivers sustainable growth and long-term valve for your business…
Stop Wasting Time and Money on disjointed efforts and ineffective Processes
Is This Familiar To You?
First Quarter
You launch a new sales strategy with optimism & excitement
Second Quarter
Results are underwhelming leaving you questioning
Third Quarter
You’re overwhelmed by inefficiencies with no clear path forward
Forth Quarter
Back to square one, repeating the same cycle with no real progress
So many manufacturing businesses face these challenges, not because they lack effort, expertise, or quality products, but because their sales processes are outdated, disjointed, and not built to scale as the business grows. They lack structure and fail to deliver consistent, reliable results
It’s time to break that cycle and replace it with a sales process that actually works
The Real Problem!
Most Manufacturers are caught in a cycle that drains hours every day, wastes tens of thousands of pounds each year, and holds back growth
Does any of this sound familiar?
🚨 You’re overly reliant on the same few customers, hoping the next big order will see you through.
🚨 You’re spending hours chasing enquiries that never convert, with no proper system in place to track, follow up and convert them.
🚨 Struggling to break into new markets because your sales process simply doesn’t work.
🚨 Your technical teams are doing the selling, but they’re not salespeople, and valuable opportunities are being missed.
🚨 You’ve got little or no visibility of your sales pipeline, leaving you guessing where your next sale is coming from.
❗❗ And perhaps worst of all, you don’t have the time or resources to fix it ❗❗
👉 STOP! THERE’S A BETTER WAY 👈
Imagine having a structured, scalable sales and marketing system that consistently delivers results, without guesswork, firefighting, or overburdening your existing team.
Better still, imagine having a fully functioning sales and marketing department working for you, delivering tangible outcomes, without the cost or hassle of building one in-house.
That’s exactly what we do at Sales Outsourced
At Sales Outsourced, we act as your outsourced sales and marketing department, built specifically for manufacturers, backed by proven systems, scalable processes, and decades of industry know-how.
We don’t rely on short-term tactics or guesswork. Instead, we put in place structured, scalable systems that deliver consistent sales growth, reduce inefficiencies, and free you up to focus on running the business.
Identifying the Right Prospects and Customers
We help you pinpoint your ideal customers, then connect with them at scale, and initiate meaningful conversations that open doors.
Building Lasting & Meaningful Relationships at Scale
We develop relationships with the right decision-makers, so when they’re ready to buy, your business is already on their radar.
Advancing Leads Through a Clear Pipeline
Using a tailored strategy, we manage your pipeline, nurturing leads through every stage of the sales pipeline, ensuring no opportunity is missed.
Supporting You with Closing the Sale & Upselling
We either book qualified sales calls directly into your calendar or handle the closing ourselves, depending on what suits your business best.
And the best part? You don’t have to do a thing! We handle everything from lead generation through to follow-up and closing, so you and your team can stay focused on delivery and operations.
It’s time to stop relying on outdated, slow, and unpredictable sales processes
Instead, plug into a proven, scalable sales & marketing system that brings in new customers consistently, drives sustainable revenue growth, and builds your sales capability, without the commitment of hiring in-house and for the cost of a single employee
01
Market Research & Prospecting
- We analyse your target market to pinpoint the right decision-makers who align with your ideal customer profile.
- We analyse your competitors to uncover gaps and opportunities, positioning your business where it can win.
- Then we build a focused list of high-value prospects to ensure your efforts are targeted, efficient, and deliver deal commercial value.
02
Personalised Multi-Channel Approach
- We develop tailored campaigns across LinkedIn, email, and phone to engage directly with the decision-makers who matter most to your business.
- Our messaging translates technical features into commercial value, so decision-makers understand exactly how you help.
- We maintain consistent, professional follow-ups to help build trust and keep your business at the forefront of your customers' minds.
03
Lead Qualification & Nurturing
- We track every response and interaction to identify buying signals and gauge levels of interest.
- We nurture leads and position you as a leader in your field with educational content, including reports, guides, case studies, social media posts, and newsletters.
- Only qualified leads and genuine opportunities are passed to you and your team, saving time and allowing you to focus your efforts where they’ll have the greatest impact.
04
Sales Process Design That Drives Results
- We implement structured, repeatable sales processes tailored to your business, ensuring every step, from prospecting to closing, is efficient, measurable, and scalable, and aligned with how your customers actually buy.
- We tackle typical stumbling blocks, including underutilised CRMS, ad-hoc follow-ups, and a lack of accountability, providing you with a clear and consistent approach.
- By aligning the sales process with your business goals, we free up your team to focus on high-value activities that drive consistent results, without the guesswork. The outcome? A streamlined, scalable system your team can follow with clarity and confidence.
05
Data-Driven Performance Optimisation
- Every activity is tracked through a live CRM dashboard, giving you clear visibility of your entire sales pipeline.
- We hold monthly reviews to assess what’s working, make refinements, and ensure continuous improvement and progress.
- We use data insights to optimise your targeting, refine your messaging, and improve your return on investment.
TRIED & TESTED SYSTEMS
We put structured, repeatable sales and marketing processes in place that remove inefficiencies and deliver measurable results.
Our approach is built to scale with your business, shorten sales cycles, improve conversion rates, and creating reliable revenue growth, all aligned with how your customers actually buy.
EXTENSIVE INDUSTRY EXPERTISE
With over 40 years of hands-on experience in technical sales and engineering, we understand the unique challenges manufacturers face.
We don’t just understand sales, we know how to position and sell complex, technical products and solutions in a way that makes sense to buyers.
EXECUTION THAT GETS RESULTS
We roll up our sleeves and get the job done. From identifying & engaging new prospects to managing relationships & closing the sale, we take care of the entire process so you can concentrate on running & growing the business with every system implemented to drive consistent, tangible results.
TRANSPARENCY & ACCOUNTABILITY
With real-time CRM reporting, you’ll have complete visibility over every lead, conversation, and pipeline stage with everything fed into one centralised place.
We conduct monthly performance reviews with clear, actionable insights, so you always know what’s working, what’s next, and where the opportunities lie.
Who Is This For?
Our Sales & Marketing Department Is For You If...
- Owner or Engineer-Led Businesses Without a Sales Team
You’ve developed an excellent product or service, but selling it isn’t where your strengths lie. You’re wearing too many hats, and sales often ends up at the bottom of the list. You don’t need to hire a full-time salesperson; you need a dependable system that builds awareness, opens doors, and generates quality sales conversations without spreading your team too thin.
- Businesses With an Underperforming Sales Team
You’ve already got a sales team in place, but the results aren’t matching your expectations. Perhaps they’re lacking structure, the right tools, or a clear sense of direction. Maybe your sales pipeline feels more like a black hole than a roadmap. We bring the processes, systems, and accountability needed to get your team firing on all cylinders and producing consistent, measurable results.
- Businesses Battling Inefficient Sales Processes
If your sales efforts feel disjointed, out of date, or overtly reliant on your technical staff to close opportunities, it’s time for a rethink. We implement scalable, structured systems that bring your sales activity under one roof, reduce time-to-sale, and ensure you’re making the most of every opportunity.
WHAT YOU GET WHEN YOU WORK WITH SALES OUTSOURCED
Team
"A Dedicated Sales & Marketing Team"
- Industry-specific Expertise: Our team has a deep understanding of technical sales and the realities of manufacturing. We speak your language and know what matters to your customers.
- Complete Sales Ownership: From identifying new opportunities and making initial contact to managing your pipeline and closing the opportunity, we handle the entire sales and marketing function.
- Fully Aligned with Your Brand: We act as a seamless extension to your business, fully aligned with your brand, values, and tone of voice.
Let us take care of generating and closing new business, so you can focus on what you do best, delivering quality products and running your operation with absolute precision
Audience
"Market Research & Prospecting"
- Industry & Competitor Analysis: Gain insights into market trends, competitor positioning, and where opportunities for growth lie, maximising opportunities at every turn.
- Ideal Customer Profiling: We identify key decision-makers and what drives their buying decisions, ensuring precision in all campaigns.
- Qualified Prospect Lists: We build high-quality, targeted prospect lists tailored to your ideal customer profile, so no time is wasted chasing the wrong contacts at the wrong time.
Combining detailed market research with focused prospecting, we ensure sales efforts are directed at the right decision-makers, those with the highest potential to become valuable customers
Content Creation
"Sales Driven Content"
- LinkedIn Posts & Company Page Content: Regular thought leadership posts that build visibility and position your business as an industry leader across multiple channels.
- Technical Brochures, Buyer’s Guides, & Industry Reports: High-value resources that clearly communicate the value of your expertise and solutions in terms your customers understand.
- Case Studies & Success Stories: Real-world examples that showcase the tangible results you’ve delivered and why it matters.
By delivering relevant content at each stage of the buying cycle, we keep your potential customers engaged and steadily moving towards a purchasing decision and closer to a sale
Email Marketing
"Personalised Email Campaigns that Convert"
- Targeted Outreach Sequences: Personalised email campaigns designed to engage prospects, provide value, and guide prospects through the sales pipeline.
- Automated Follow-Ups: Timely, structured reminders and touchpoints to maintain relationships and ensure no opportunity is missed.
- Value-Driven Newsletters: Regular informative updates with industry insights, company news, and offers that keep your audience engaged.
Through professionally written and well-timed email campaigns, we help you build credibility, develop relationships with decision-makers, and convert more enquiries into purchase orders
Outreach
"Direct Contact with Decision Makers"
- Tailored LinkedIn Messaging: Personalised messages to decision-makers to spark conversations and build trust.
- Multi-Channel Follow-Up: Strategic, polite follow-ups across LinkedIn, email, and phone to nurture relationships and keep prospects engaged.
- Expanding Your Network: We connect you with the right decision-makers in your industry, keeping your business visible and front of mind when opportunities arise.
By combining data-led targeting with genuine, professional contact, we help you build strong commercial relationships that convert into reliable, repeatable sales time and time again
Social Media
"Building Visibility & Credibility on Social Media"
- Professional Content Posting: Regular, well-written posts sharing industry insights, company news, and thought leadership.
- Strategic Scheduling & Optimisation: Each post is carefully scheduled & optimised to ensure maximum engagement & reach.
- Audience Engagement: We actively engage with prospects by responding to messages and interactions, building trust and strengthening relationships.
Our social media management, ensures business stays visible, credible, and front-of-mind with the right audience, raising brand awareness, trust, and converting interest into purchase orders
Phone Conversations
"Phone Conversations That Build Trust"
- Strategic, Value-Led Calls: We speak directly with decision-makers from customer businesses and new businesses, building trust and keeping your business front of mind at the point where it matters most.
- Qualified Appointment Setting: We schedule high-quality sales meetings with prospects who have the need, authority, and intent to buy from you, all you need to do is finalise the sale.
- Ongoing Follow-Ups: We maintain regular meaningful contact with prospects and customers over the phone to strengthen relationships and keep your sales pipeline active and progressing.
With regular, well-timed phone calls, relationships are always strong making sure you never miss a genuine opportunity and keeping your sales pipeline healthy, and moving in the right direction
CRM
"CRM Management for Control & Visibility"
- CRM Setup & Management: We implement and manage a tailored CRM system with clear processes and workflows built in, ensuring seamless tracking of leads, sales activity, & customer interactions from day one.
- Automated Where it Matters: Streamlined workflows managing lead tracking, follow-ups, and reporting, ensuring no opportunity is missed and your team stays focused on what matters most.
- Live Sales Pipeline Dashboard: Real-time visibility across every lead and opportunity, with a clear view of each stage on the sales journey and the next steps required to keep things moving.
With an effective CRM in place, you’ll have full oversight and control of your sales and marketing activity, ensuring every opportunity is tracked, followed up, and nothing slips through the net
MEET THE TEAM
At Sales Outsourced, we bring together a team of experienced professionals with deep roots in sales, marketing, and manufacturing. We don’t just understand the theory; we’ve spent decades delivering real, measurable results on the ground. Our team integrates seamlessly with your business, helping you streamline processes, drive growth and stay ahead of the competition
Mark Willett
'Co-Founder & Technical Sales Specialist'
Connect with Mark on LinkedIn
With over 40 years of hands-on experience in manufacturing and technical sales, Mark has spent his career helping engineering-lead businesses overcome the typical hurdles that slow sales down, from long decision-making cycles to scattered efforts that don’t convert.
Having sold to some of the industry’s most respected names, Schlumberger, TechnipFMC, and Aker Solutions, Mark brings a clear, structured approach to sales that reflects how buyers in manufacturing actually make decisions. Whether it’s putting robust processes in place, coaching underperforming teams, or freeing up engineers to focus on what they do best, Mark’s hands-on approach ensures that sales becomes a consistent, scalable function within your business.
Mark’s Specialisms:
- Designing and embedding practical sales processes for manufacturing companies.
- CRM set up and optimisation for clear oversight and accountability.
- Generating and converting high-quality leads through proven systems.
- Coaching sales teams and mentoring managers for long-term performance.
Alex Rosborough
'Co-Founder & Marketing Strategy Expert'
Connect with Alex on LinkedIn
With over 15 years’ experience working with leading global brands like Samsung, Unilever, and Pizza Hut, Alex applies his expertise to the manufacturing sector, where strategic marketing and consistent sales delivery are often the missing link to growth.
Alex helps business overcome the common sticking points: unclear pipelines, inconsistent follow-ups, and missed opportunities. He builds and implements systems that ensure your message lands with the right people at the right time, while Sales Outsourced takes care of the delivery behind the scenes.
Alex’s Specialisms:
- Multi-channel sales and marketing strategies that build trust and scale effectively.
- CRM integration and sales automation that streamlines operations and keeps your pipeline flowing smoothly.
- Personalised content and messaging that nurtures relationships by translating your technical strengths into clear commercial value.
- Providing hands-on support as an integral part of your extended team, ensuring consistent delivery and seamless collaboration.
Mark and Alex combine deep technical knowledge with commercial acumen, forming a partnership that delivers more than advice. Together, they implement the systems, processes, and day-to-day activities required to turn your sales and marketing from a cost centre to a growth engine, freeing you to focus on running the business
With Sales Outsourced, you gain a trusted, hands-on team focused on measurable results, not just plans on paper.
CLIENT FEEDBACK
Jonathan Balmforth (JB Valves)
Since working with Sales Outsourced, the impact has been nothing short of transformative. They have encouraged us to look at ourselves in a completely different light, challenged how we present the business, and helped us rewrite our sales presentations and product brochures to be far more customer-focused. They’ve also refined our sales and marketing strategy to ensure we’re targeting the right audience within the subsea oil and gas sector, which has already started to deliver results.
They have provided welcome advice on managing customer expectations, which has helped us build stronger, more transparent relationships throughout the sales process.
One of the most valuable aspects of working with them has been the quality of their industry introductions. They connected us with a true subject matter expert and key decision-maker. What was meant to be a 30-minute conversation turned into 90 minutes. During that call, we were told, 'We have a massive problem in this exact space.' Not only that, but they asked if they could introduce us to three key EPC equipment manufacturers in the industry. This will be a game-changer for our business and will open doors in other geographical regions of the world. That level of access is incredibly rare.
In addition, they introduced us to a key OEM in the subsea oil and gas sector, an organisation we have been trying to reach since our inception in 2014. Sales Outsourced also introduced one of their clients to our business, which has given us access to an additional revenue stream in a region they had identified as a key area for growth. They have also helped us write newsletters, ensuring we stay in regular contact with our network and continue to build brand awareness with our target audience.
Their campaigns have also made a real difference. Several of my contacts have mentioned that our content consistently appears at the top of their LinkedIn feed, keeping us front of mind. It’s enabled us to clearly communicate our USPs and has led to a significant increase in high-quality enquiries.
Working with Sales Outsourced has given us new energy, fresh momentum, and tangible results, and we can’t recommend them highly enough.”
STOP BEING THE INDUSTRY'S BEST KEPT SECRET
Ready to Scale Your Sales with Predictable, Sustainable Results?
Frustrated with disjointed sales efforts, long cycles, and missed opportunities? It’s time for a change. Let Sales Outsourced build your tailored, scalable sales engine so you can focus on growth. Ready to transform your sales? Let’s talk!